Motion Design Fundamentals

Learn the fundamentals of motion design and pick up some tips on how to make animation decisions.

  • Make sure to spend time on design. A great design can tolerate basic motion, but a poor design is tougher to enhance.
  • Add to your designs with complementary animation choices. Think about how your design interacts with different movements.
  • Fundamental properties of motion design:
    • Position: the X and Y coordinates of your media
    • Scale: how big or small your media is
    • Rotation: the circular movement of your media around a pivot point
    • Opacity: how opaque your media is
  • Make your designs more realistic by incorporating easing to express anticipation and overcorrection.
  • Don’t forget to keep it simple! Even the most subtle motion can make a significant impact.
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