Shooting a Product Ad

This lesson will teach you how to make the most of the filming equipment you already have at home, with some extra tips on shooting.

  • Don’t get caught up in special equipment; use what you have! Your phone as a camera, your lamp as studio lighting. Editing will help you out.
  • Make a storyboard comprised of still images and notes to depict the actions in you video. Then, try your best to recreate those shots from your references.
  • Shoot more than you think you need. It’s better to have too much footage than not enough.
  • Natural light is your best friend.
Get Started Now
Try Runway from right inside your browser. No downloads, no steep learning curves. Just pure creative experimentation. What will you make with Runway?
runway ui