Learn the fundamental steps for editing down your footage into a complete product ad creation.
Start by pulling “selects” from your footage; choose your best shots that you’d like to incorporate into your final edit.
Rename your shots and be intentional for even better organization.
Find music to help with overall pace, mood, and tone. Utilize convenient Runway features like Beat Snapping to make editing easy.
Create a rough cut. Get your shots in the general order you want them to appear in, and try to match them up loosely to the music. Get a feeling for if the edit is going to work and make adjustments as needed.
Use Runway AI Magic Tools like Green Screen to enhance your edits.
Bring your edit to life with added animation.
Make a “beauty” pass; tweak fine adjustments, color grading, and effects to make your edit feel more professional and polished.
Time to make a final pass! Add text, animations, sound effects, additional video clips, etc. to totally complete your composition.
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